Official Rules
POM Voyage Sweepstakes
Sponsored by PomWonderful LLC


1. Promotion Period: The POM Voyage Sweepstakes (collectively, the “Promotion”) commences at 12:00:01 AM Eastern Time (“ET”) on October 1, 2010 and ends at 11:59:59 PM ET on December 31, 2010 (the “Promotion Period”). All entries must be received by 11:59:59 PM ET on December 31, 2010. Entries submitted past the expiration of the Promotion Period will not be accepted and will be destroyed.

2. Administrator/Sponsor: The Promotion shall be administered by Brandmovers, Inc. (“BRANDMOVERS”) and sponsored by PomWonderful LLC (“POM” or “SPONSOR”).

3. Eligibility: The Promotion is open to legal residents of the fifty (50) United States and Canada (excluding residents of the Province of Quebec) who are 21 years of age or older. Employees (and their immediate families (i.e., parents, spouse, children, siblings, grandparents, step parents, step children and step siblings and their respective spouses, regardless of where they reside) and members of the same household, whether or not related) of BRANDMOVERS, SPONSOR, and each of their respective parents, affiliated companies, sponsors, subsidiaries, advertising and promotion agencies and third party fulfillment or judging agencies (collectively, the “Promotion Entities”) are not eligible to enter or win the Promotion.

4. How to Enter:

I. Online Entry: To enter the Promotion via a standard web browser, Entrant must visit www.pomwonderful.com/cyprus (the “Website”) at any time during the Promotion Period to register for the online sweepstakes (“Online Sweepstakes”) and: (a) follow the on-screen instructions to register with SPONSOR by completing all required fields on the Website and; (b) electronically agree to the Official Rules (collectively, the “Online Sweepstakes Entry”). All entries must be received by 11:59:59 PM ET on December 31, 2010. Upon completion of the entry, the Entrant will be automatically entered for a chance to win a Prize. Only one (1) entry, per email address during the Promotion Period.

Additional Entries: An Entrant will have a one-time option to gain one (1) additional entry for referring friends via Facebook, Twitter or via email after their Online Sweepstakes Entry has been accepted. An Entrant is only allowed one (1) additional entry for the duration of the Promotion Period.

Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents will void all entries made by, or associated with, the applicable Entrant. In the event of a dispute over who submitted an entry, the authorized subscriber of the e-mail account provided in connection the entry, as of the actual time of entry will be deemed to be the Entrant. The “authorized account subscriber” is defined as the natural person who is assigned an e-mail address by an Internet access provider, online service provider or other organization (e.g. business, education, institution, etc.) that is responsible for assigning e-mail addressed for the domain associated with the submitted e-mail address.

III. By Mail: To enter the Promotion by mail, Entrant must mail in a 3 x 5 card that includes their First and Last Name, Email Address, Street Address (including: City, State and Zip), and phone number to: POM Voyage Sweepstakes, c/o Brandmovers, Inc., P O Box 94079, Atlanta, GA 30377. Entries must be legible and completed in full to be valid. Machine duplicated or reproduced entries will not be accepted. Only one (1) individual’s name and e-mail address may be on each request and only one (1) entry per envelope may be submitted. All entries become property of SPONSOR and will not be returned. Promotion Entities not responsible for lost, late, damaged, misdirected, illegible, postage-due mail or human error that may occur in the receipt or processing. Mailed entries must be postmarked by December 24, 2010.

5. Prizes: There is exactly one (1) prize (“Prize”) available to be won in the Promotion as follows:

Exactly one (1) Grand Prize will be awarded. One (1) Grand Prize Winner will be randomly drawn from among all eligible entries received and awarded a Grand Prize trip to Cyprus consisting of: Round-trip coach air transportation for two (2) from the airport nearest the winner’s residence to the destination; five star hotel accommodations for six (6) days, five (5) nights; spa and dinner for two (2); transportation to/from airport; and one (1) $1,000.00 USD AMEX gift card for travel expenses.

All travel arrangements must be made by SPONSOR’s agent. The Grand Prize Winner must arrange travel at least 60 days in advance and winner and his/her travel companion must travel together on the same itinerary. Exact travel times are subject to availability. Additional travel restrictions may apply. All other expenses (including any applicable taxes) not specifically identified in these Official Rules are the sole responsibility of the winner. Except where prohibited, an Entrant eligible to win the Grand Prize will be required to execute an Affidavit of Eligibility, a Liability Release, and a Publicity Release (“Affidavit/Release”). The travel companion of the Grand Prize winner must be 21 years of age or older and must also sign a Liability and Publicity Release. The Grand Prize winner and his/her travel companion is responsible for securing valid passports and/or any additional required travel documents at their sole expense prior to travel. Any travel changes will not be accepted after reservations have been booked. Promotion Entities are not responsible if the Grand Prize, or any part thereof, cannot be awarded due to travel cancellations, delays or interruptions due to any acts of God, action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond SPONSOR’s sole control, and shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the air carrier(s), hotel(s), or other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same. The Promotion Entities will be held harmless for any liability, loss, injury or damage, including, without limitation, personal injury, death or damage to personal or real property, to Entrant or any other person or entity due in whole or in part, directly or indirectly, by reason of the acceptance, possession, use or misuse of any prize (including any travel or activity related thereto).

The approximate retail value of the Grand Prize is $8,000.00 USD.

Winners may not substitute, assign or transfer Prizes or redeem Prizes for cash, but SPONSOR reserves the right, at its sole discretion, to substitute a Prize (or any portion thereof) with one of comparable or greater value. Further, SPONSOR reserves the right to forfeit or award any unclaimed or leftover Prizes at its sole discretion. Additional restrictions may apply.

6. Prize Drawing:

Grand Prize: The potential Grand Prize Winner will be selected in a random drawing to be held on or about January 5, 2011 from among all valid entries received during the Promotion Period. Odds of winning the Grand Prize depend on the number of eligible Online Sweepstakes Entries received. The potential Grand Prize Winner will be notified within thirty (30) days of the drawing date via phone, e-mail or certified mail.

If a potential Winner of any Prize either declines a Prize, or does not respond to the potential prize notification within fourteen (14) calendar days of such notice, or is deemed ineligible to accept the Prize, an alternate Winner will be chosen in a subsequent random drawing to be held after the disqualification of the previous potential Winner. In order to receive any Prize, the winning Entrant will be required to complete and return to SPONSOR or its designated agent an Affidavit of Eligibility and a Liabilities/Publicity Release Form, except where prohibited by law. Failure to return the signed Affidavit and Release may result in forfeiture of the Prize, except where prohibited by law. All Prize awards are subject to verification eligibility as determined by SPONSOR in its sole discretion and strict compliance with these Official Rules.

The number of eligible entries received will determine the odds of winning a Prize.

[Please allow 6 to 8 weeks for delivery of Prize.]

7. Limitation on Liability: Entrants assume all risk of loss, damage, destruction, delay or misdirection of materials/mail/e-mail submitted to SPONSOR. By entering, Entrant agrees to full Official Rules and to decisions of SPONSOR, or their designated agent, which are final and legally binding in all respects and further agree that Prizes are awarded upon the condition that Promotion Entities shall be held harmless for any injuries, losses, or damages of any kind to persons or property, including death, sustained, in whole or in part, directly or indirectly, in connection with or resulting from acceptance, possession or use/misuse of the Prizes, or participation in this Promotion or participation in or travel to any Promotion related activities and further acknowledge that said parties have neither made, nor are in any manner responsible or liable for, any warranty, representation or guarantee, expressed or implied, in fact or in law, relative to any Prize. The Promotion Entities are not responsible for technical, hardware, software, or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled, or delayed computer transmissions, whether caused by SPONSOR, users or by any of the equipment or programming associated with or utilized in the Promotion or by technical or human error which may occur and/or which may damage a user’s system or limit an Entrant’s ability to participate in the Promotion. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMIND THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CIVIL LAW. SHOULD AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. If for any reason this Promotion is not capable of running as planned due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the SPONSOR which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Promotion. The SPONSOR reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and/or to cancel, terminate, modify or suspend the Promotion or any element thereof and SPONSOR may conduct a random drawing to award the Prize using all eligible, non-suspect entries received as of the date of action requiring such termination. Should any provision of these Official Rules be deemed unenforceable or invalid, the other provisions of these Official Rules shall remain in full force and effect.

8. Governing Law: By completing the act of entering the Promotion, each Entrant agrees that the Promotion shall be governed by the laws of the State of California. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Sweepstakes Rules shall be governed and constructed in accordance with the laws of the State of California.

9. Copy of Official Rules: For a copy of the Official Rules, please visit: www.pomwonderful.com/cyprus or send a stamped, self-addressed envelope to:

POM Voyage Sweepstakes – “Official Rules”
c/o Brandmovers, Inc
P O Box 94079
Atlanta, GA 30377

10. Winner’s List: For a copy of the Winner’s List, send a stamped, self-addressed envelope to:

POM Voyage Sweepstakes – “Winner’s List”
c/o Brandmovers, Inc
P O Box 94079
Atlanta, GA 30377

Winner’s List will be available after January 5, 2011.

11. Sponsor:
PomWonderful LLC
11444 W. Olympic Blvd.,
2nd Floor
Los Angeles, CA 90064.

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Cyprus, rich in mythological history, is known as the island of Aphrodite, the Greek goddess of love, beauty and desire. It is believed that she introduced the pomegranate to the island and that pomegranate trees were planted in her temple, the most important temple of love in the ancient world. One sip of the juice from this ruby red, antioxidant-rich fruit and we think you too will fall in love.

Watch the historically significant Island of Cyprus in our new “Aphrodite” TV commercial.